The Email Score is a number automatically calculated by the system to indicate how engaged your audience are with your campaigns - based on interactions:
| Type of Interaction | Calculation |
| View | +1 |
| Click | +1 |
| Forward | +1 |
| Opt-Out | -1 |
| Soft Bounce | -1 |
| Hard Bounce | -1 |
| Spam report | -1 |
In Microsoft Dynamics CRM there are three Email Scores available;
Email Campaign Activity score - This is calculated based on all interactions taken by recipients of a specific email campaign.
Contact Engagement score – This is calculated based on the average of an individual engagement score across all email campaigns which s/he has been sent.
Global score – This score is the average score across all contacts.
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