Concep Send has the ability to track a recipients journey from your email campaign to your website and follow their activity. To enable this function you will need to place a small tracking script on your website. The tracking code works by adding a cookie to the recipient's browser so that when they visit a page the data is recorded and displayed in Reports for the Campaign. Note: you may need your Web or IT team to action this.
How to add the script
First you will need to replace “[sendingdomain]” with your sending domain. This is the domain your emails come from. e.g. ecomms.concep.com.
Copy and paste the below script into the bottom of your website page content, immediately before the </body> tag of each page that you are planning to track.
Or alternatively you can paste the below script in a common file that can be included in the header file of your site. For example, you might have a file called analyticsTracking.php.
<script type="text/javascript"> document.write(unescape("%3Cscript src='https://[sendingdomain]/wt.js' type='text/javascript'%3E%3C/script%3E")); </script> |
Where can I see the tracking information
Once the script has been placed on your website and you have sent an email campaign which contains a link to your website; any activity via that link will be shown in the “Interaction > Pages” section of the Campaign reporting.
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