Activity Report Column Definitions
Below are the definitions of the columns when an activity report is exported:
Column Header | Definition |
Recipients | No. of recipients sent to (before additional sends) |
Renders By Unique Recipient | No. of unique renders (views when downloading images) |
Renders Total | No. of total renders (views) |
Renders Total From Referrers | No. of renders (views) of recipients who have been forwarded campaign |
Views Inferred By Unique Recipients | No. of views inferred (recorded if a recipient takes an action but otherwise had not been recoded as viewing the campaign) |
Actions By Unique Recipient | No. of actions (total views and clicks) by unique recipient |
Actions Total | No. of total actions (total views and clicks) |
Clicks By Unique Recipient | No. of clicks by unique recipient |
Clicks Total | No. of total clicks |
Clicks Total From Referrers | No. of clicks of recipients who have been forwarded campaign |
Clicks Plain Text | No. of clicks on plain text view |
Page Views | No. of page views other than main page |
Page Views From Referrers | No. of page views other than main page of recipients who have been forwarded campaign |
Page Views External | No. of external page views via a Campaign link |
Goals External By Unique Recipient | Only relevant with goal set up with external analytics |
Goals External Total | Only relevant with goal set up with external analytics |
Responses By Unique Recipients | No. of responses by unique recipient |
Responses Total | No. of total responses |
Undeliverables | No. of undeliverables (bounces) |
Opt Outs | No. of Opt Outs |
Abuse Reports | No. of Span Reports |
Forwards By Unique Recipients | No. of forwards by unique recipients |
Forwards Total | No. of total forwards |
Forwards From Referrers | No. of forwards of recipients who have been forwarded campaign |
Recipients Actual Rate | (Recipients)-(Undeliverables) |
View Rate To Recipient Rate | (Renders By Unique Recipient)/(Recipients - Undeliverables)*100 |
Action Rate To Recipient Rate | (Actions By Unique Recipient)/(Recipients- Undeliverables)*100 |
Click To Open Rate | (Clicks By Unique Recipient)/(Renders By Unique Recipient)*100 |
Click To Recipient Rate | (Clicks By Unique Recipient)/(Recipients-Undeliverables)*100 |
Responses To Open Rate | (Responses By Unique Recipients)/(Renders By Unique Recipient)*100 |
Responses To Recipients Rate | (Responses By Unique Recipients)/(Recipients)*100 |
Forwards To Open Rate | (Forwards By Unique Recipients)/(Renders By Unique Recipient)*100 |
Forwards To Recipient Rate | (Forwards By Unique Recipients)/(Recipients)*100 |
Undeliverables Rate | (Undeliverables)/(Recipients)*100 |
Opt Out To Open Rate | (Opt Outs)/(Renders By Unique Recipient)*100 |
Opt Out To Recipient Rate | (Opt Outs)/(Recipients - Undeliverables)*100 |
Abuse To Open Rate | (Abuse Reports)/(Renders By Unique Recipient)*100 |
Abuse To Recipient Rate | (Abuse Reports)/(Recipients - Undeliverables)*100 |
Delivery Rate | 100-(Undeliverables Rate) |
Rendered | Renders By Unique Recipient |
Not Rendered | (Recipients)-(Renders By Unique Recipient)-(Undeliverables) |
Not Rendered Rate To Recipient Rate | ((Recipients)-(Renders By Unique Recipient))/(Recipients)*100 |
User | User account |
User Firstname | User account first name |
User Lastname | User Account last name |
Client | Client name |
External ID | Only relevant if custom tag set |
Domain Report Column Definitions
Below are the definitions of the columns when a domain report is exported:
Column Header | Definition |
Name | Domain name |
Contacts | Number of contacts with the domain |
Sent | Number of campaigns sent to contacts |
Score | Total score for contacts |
Views | Total number of views |
Usable | Number of usable contacts with the domain |
Usable % | (Usable)/(Contacts)*100 |
Bounced | Number of bounced contacts with the domain |
Opt Out | Number of opted out contacts with the domain |
Opt Out % | (Opt Out)/(Contacts)*100 |
Undeliverable % | (Bounced)/(Contacts)*100 |
Updated | Last date a contact with the domain was updated |
Created | Date the first contact with the domain was created |
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