Column Definitions

Activity Report Column Definitions

Below are the definitions of the columns when an activity report is exported:

Column Header	Definition
Recipients	No. of recipients sent to (before additional sends)
Renders By Unique Recipient	No. of unique renders (views when downloading images)
Renders Total	No. of total renders (views)
Renders Total From Referrers	No. of renders (views) of recipients who have been forwarded campaign
Views Inferred By Unique Recipients	No. of views inferred (recorded if a recipient takes an action but otherwise had not been recoded as viewing the campaign)
Actions By Unique Recipient	No. of actions (total views and clicks) by unique recipient
Actions Total	No. of total actions (total views and clicks)
Clicks By Unique Recipient	No. of clicks by unique recipient
Clicks Total	No. of total clicks
Clicks Total From Referrers	No. of clicks of recipients who have been forwarded campaign
Clicks Plain Text	No. of clicks on plain text view
Page Views	No. of page views other than main page
Page Views From Referrers	No. of page views other than main page of recipients who have been forwarded campaign
Page Views External	No. of external page views via a Campaign link
Goals External By Unique Recipient	Only relevant with goal set up with external analytics
Goals External Total	Only relevant with goal set up with external analytics
Responses By Unique Recipients	No. of responses by unique recipient
Responses Total	No. of total responses
Undeliverables	No. of undeliverables (bounces)
Opt Outs	No. of Opt Outs
Abuse Reports	No. of Span Reports
Forwards By Unique Recipients	No. of forwards by unique recipients
Forwards Total	No. of total forwards
Forwards From Referrers	No. of forwards of recipients who have been forwarded campaign
Recipients Actual Rate	(Recipients)-(Undeliverables)
View Rate To Recipient Rate	(Renders By Unique Recipient)/(Recipients - Undeliverables)*100
Action Rate To Recipient Rate	(Actions By Unique Recipient)/(Recipients- Undeliverables)*100
Click To Open Rate	(Clicks By Unique Recipient)/(Renders By Unique Recipient)*100
Click To Recipient Rate	(Clicks By Unique Recipient)/(Recipients-Undeliverables)*100
Responses To Open Rate	(Responses By Unique Recipients)/(Renders By Unique Recipient)*100
Responses To Recipients Rate	(Responses By Unique Recipients)/(Recipients)*100
Forwards To Open Rate	(Forwards By Unique Recipients)/(Renders By Unique Recipient)*100
Forwards To Recipient Rate	(Forwards By Unique Recipients)/(Recipients)*100
Undeliverables Rate	(Undeliverables)/(Recipients)*100
Opt Out To Open Rate	(Opt Outs)/(Renders By Unique Recipient)*100
Opt Out To Recipient Rate	(Opt Outs)/(Recipients - Undeliverables)*100
Abuse To Open Rate	(Abuse Reports)/(Renders By Unique Recipient)*100
Abuse To Recipient Rate	(Abuse Reports)/(Recipients - Undeliverables)*100
Delivery Rate	100-(Undeliverables Rate)
Rendered	Renders By Unique Recipient
Not Rendered	(Recipients)-(Renders By Unique Recipient)-(Undeliverables)
Not Rendered Rate To Recipient Rate	((Recipients)-(Renders By Unique Recipient))/(Recipients)*100
User	User account
User Firstname	User account first name
User Lastname	User Account last name
Client	Client name
External ID	Only relevant if custom tag set

Domain Report Column Definitions

Below are the definitions of the columns when a domain report is exported:

Column Header	Definition
Name	Domain name
Contacts	Number of contacts with the domain
Sent	Number of campaigns sent to contacts
Score	Total score for contacts
Views	Total number of views
Usable	Number of usable contacts with the domain
Usable %	(Usable)/(Contacts)*100
Bounced	Number of bounced contacts with the domain
Opt Out	Number of opted out contacts with the domain
Opt Out %	(Opt Out)/(Contacts)*100
Undeliverable %	(Bounced)/(Contacts)*100
Updated	Last date a contact with the domain was updated
Created	Date the first contact with the domain was created