Reporting Kits

Reporting and statistics are an integral part of email marketing. Having access to the data that is beneficial to you and your business can be instrumental in the goal towards clean data and inbox placement.

Here at Concep, we've been working on reporting kits that focus on a particular themes in the professional services sector. Our kits have bite size reports to help you clear out dirty data and help you ensure your communications hit the inbox.

So what are the kits? We have two! Data Hygiene and Deliverability, just take your pick.

Data Hygiene

The foundational pillar of email marketing excellence comes from leveraging clean and valuable data as your starting point. On average, a third of our data goes stale every year - key clients move firms, contact details changes and interests evolve. This kit will easily surface your "dirty data" to support the best practice of routinely cleaning your database and reduce email volume wastage.

What is included?

Hard Bounce Report 

• Contains all hard bounces from campaigns sent in the last month
• Includes bounce reason
• Shows correlating campaign title

Contact Opt Out Report

• Shows all opt outs, no matter of the level
• Includes whether a recipient marked the communication as Spam
• Count of total campaigns sent to recipient before opt out

Domain Opt Out Report 

• Count of the number of opt outs from a specific company
• Count of the number of emails each company received
• Level of opt outs

Low Engaged Client Report 

• Ran only across external contacts
• Contains all with 0 views
• Includes whether or not the recipient has bounced and why

Deliverability Kit

Deliverability is an ongoing challenge for many firms seeking to navigate the ever-changing minefield of sending your email to it reaching the recipient inbox. Whilst many emails are successfully delivered to the recipient mail server, the percentage that place in the inbox is only around 80% (with approximately 7% placing in the spam folder, according to industry benchmarks). Without the right data, it isn't immediately obvious why your campaigns aren't getting good inbox placement; around 3-5% of your clients may be missing valuable content you're distributing. This kit highlights the metrics that will help you identify those problem domains and give you the tools to measure and test the scale of the challenge and how to overcome it.

Hard Bounce Report 

• Contains all hard bounces from campaigns sent in the last month
• Includes bounce reason
• Shows correlating campaign title

Soft Bounce Report

• Contains all soft bounces from campaigns sent in the last month
• Includes bounce reason
• Shows correlating campaign title

Domain Activity Report 

• Ran over the last quarter
• Count of number of opts outs from a specific company
• Count of number of emails the company received
• Level that company opted out at

Device Engagement Report 

• Top 25 devices
• Number of views and clicks per device
• Includes all campaigns with more than 10 recipients sent in the last quarter
• Includes email providers

Interested? Get in touch with your Account Manager or the Delivery Services team.

If you've already got the reports and would like guidance on how to act on the data, check out this article on how to clean your contact lists.