What is the Microsoft Dynamics CRM Email Score?

The Email Score is a number automatically calculated by the system to indicate how engaged your contact and/or groups of contacts are with your email campaigns. In Microsoft Dynamics CRM you can find three different scores;

1. Email Campaign Activity score – This email score measures how engaged a contact was with a specific email campaign

2. Contact Engagement score – This score indicates how engaged the contact is in average across all email campaigns

3. Global score – measures how your contact database is engaged on average (broken down by sender, relationship owner etc.)

To find out more about how the Microsoft Dynamics CRM Email Score is calculated click here.